PocketGamer’s Keith Andrew summarises Unity Marketing Director Darren Williams’ PR and marketing 101 from this year’s Unite 2013 conference. He gives some vital tips for all indies on how to go about planning your promotional strategy and stresses the importance of starting small and keeping it simple. A must-read for all indies, whether you’re using Unity or not.
http://www.pocketgamer.biz/r/PG.Biz/Unity+news/news.asp?c=53469