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Throwback Thursday – PR Storytelling 101

A little over 18 months ago I gave a talk at the excellent Launch: Meet the Press event at Birmingham Science Park about storytelling, particularly via social media. Several people have asked to see it so I thought I’d re-post it here. My bit starts at  1:04:30 but I’d urge you to also watch the rest of the day’s presentations too – there’s some great advice from Develop Magazine’s Will Freeman and Codemasters’ Communications Director Rich Eddy.

Watch the full proceedings here:


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