All the indie studios that I work with have a great understanding of the importance PR plays in their success but recent signing Byron Atkinson-Jones of Xiotex Studios chose to write a guest feature for Pocketgamer.biz recently to explain why he jumped on board the good ship Press Space.
His conclusion says it all:
“…when you are trying to run a business it doesn’t make sense to be stubborn and try to do everything yourself. Acknowledge your weaknesses and wherever possible address them.
This might mean taking on help and that shouldn’t be something that scares you; in fact it will most likely have a massive positive impact on your games and on your business.
In order to allow your games to reach their full potential concentrate your efforts on those aspects of development you are good at. There’s nothing wrong with getting help.”
Read the full piece here.