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Self-promotion – the good, the bad and the difficult

Gamasutra has published two fantastic pieces in the last couple of weeks that deal with the importance, but inherent difficulty, of indies ‘self-promoting’. Often seen as a pejorative term, the art of effective and non cynical self-promotion is captured brilliantly by Raph Koster here, while the always brilliant and articulate Leigh Alexander has delved into why that’s often hard and counter-intuitive for many indies in a great piece here.

Both pieces are essential reading for all indies.

 
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