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Nordic Game Conference 2017 – social media resources

I was asked to speak at Nordic Game Conference in May 2017, on advanced social media techniques. As a supplement to the talk, below are some useful resources to help anyone planning a social media or owned channel communications strategy.

Social media strategy planning templates:

Social media image sizes cheat sheet:

Definition of the marketing/sales funnel:

Interesting piece reinforcing my points about channel differentiation (particularly on Facebook and Instagram):