Nordic Game Conference 2017 – social media resources

I was asked to speak at Nordic Game Conference in May 2017, on advanced social media techniques. As a supplement to the talk, below are some useful resources to help anyone planning a social media or owned channel communications strategy.

Social media strategy planning templates:
https://blog.hootsuite.com/social-media-templates/

Social media image sizes cheat sheet:
http://makeawebsitehub.com/social-media-image-sizes-cheat-sheet/

Definition of the marketing/sales funnel:
https://en.wikipedia.org/wiki/Purchase_funnel

Interesting piece reinforcing my points about channel differentiation (particularly on Facebook and Instagram):
http://www.socialmediatoday.com/social-business/facebook-releases-new-data-what-users-are-looking-facebook-and-instagram