Our founder, games industry marketing and PR veteran Natalie Griffith, established Press Space to support the needs of games and tech developers just like you. We understand that it’s tough to get yourself seen in an increasingly over-crowded arena and we get that it’s often not easy to know where to start.
Which is why we’re not just another agency. Experience in journalism, publishing, development, business strategy and events (as well as our core passions of marketing, PR and branding!) means that we see the bigger picture. We’re not interested in just going through the promotional motions for you – instead we want to help you to learn and understand the importance of being marketing-savvy right from the get-go.
Our network of highly experienced and hand-picked partner agencies can be directed just where their power is needed most – between us we have over 50 years of games, marketing and comms experience. We’ll pick-and-mix the exact combination of skills that you need for your project or studio, but we’ll all be on hand for advice and insight so you’ll get all the benefits of agency-wide support without the price tag.
About Natalie Griffith:
Natalie cut her gaming teeth on a Woolworth’s Pong clone and a friend’s ZX81, and went on to enjoy the combined delights of Jet Set Willy, Hungry Horace and 2-page type-in listings that then wouldn’t run. Fast-forward three decades and she’s still every bit as excited and enthralled by games and technology as she was at the start, and she can still remember the first time she completed Super Mario Land on the Game Boy.
A 25-year games industry career has included design, journalism, business development strategy, corporate brand-building and product launches, as well as over 15 years of in-house and agency PR and marketing. Leading games publisher Codemasters, Official Nintendo Magazine Australia, UK independent developer Blitz Games Studios and highly-regarded games PR and marketing agency Lincoln Beasley have all given Natalie the privilege of combining a life-long passion with making a living, and with Press Space her goal was to bring it all back to the people who really make it happen – the developers.
She’s an active and passionate speaker, hosting and participating in a wide range of workshops, conference talks and panels, including being a chosen speaker at the inaugural TEDx Leamington Spa in 2015. (See below for full speaking credits, and email natalie@PressSpace.net for speaking enquiries.)
Natalie was listed as one of the Top 100 Women in Games in 2015, and is also proud to be an official industry Ambassador for gaming-for-the-disabled charity SpecialEffect, a STEMnet Video Games Ambassador committed to encouraging young people into careers in games and technology, and a Next Gen Skills Academy Aspiring Women mentor.
Want to know more? Check out Natalie’s LinkedIn profile here.
- Develop Conference – July 2016: “Social media: sanity vs vanity”
- TEDx Leamington Spa – November 2015: “Play’s the Thing: How Videogames Taught Me to be Brave”: https://www.youtube.com/watch?v=OqtMiuGgRzY
- Creative England Funding Workshop – November 2015: “Building something out of nothing: how to build brands and influence people”
- Interface Conference – Nov 2015: “Why community management is the new PR”
- Games Investment Summit – EGX Sep 2015: “Kickstarter 2.0, Why crowd-funding is about more than just the campaign”
- Kickstarter Masterclass 2014 – hosted by Kickstarter and TIGA – evening showcasing a successful crowdfunding campaign case study
- PocketGamer Connects 2014 (marketing panel), 2015 (keynote: “Seeking Serendipity: connections that make a business thrive”), 2016 (“Community-led development”)
- Innovation Birmingham Meet The Press (2012, 2013, 2014 – chair), 2015 – chair and keynote)
- Game Horizon Marketing Summit – Sep 2014: “Indie Marketing 101”
- Ukie – numerous speaking slots on PR & marketing, community management, startup business advice, careers guidance, including: “Community-led development” (Feb 2016), “PR & Discoverability” (Feb 14), “Buidling something out of nothing” (Ukie Student Indie Conference, Sep 2014)
- TIGA – numerous speaking slots on PR & marketing, community management, startup business advice, careers guidance, including: “Indie 2.0” (June 2015), “Community management 101” (July 2015), “Indie PR: The Promotional Journey” (2014), “Indie Discoverability” (Nov 2013)
- Co-Founder, chair and speaker at Indie Game Collective conferences (2013, 2014, 2015) – a collaborative program designed to allow small, cash-poor startups to access high quality, inspiring speakers for free.
Press Space logo courtesy of Craig Spivey Creative.