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The value of discounting

There’s an endless debate amongst indies about whether or not to discount their game or put it into a sale bundle. Surely you just want to make as much money as you can out of all your hard work – you’re not going to give it away, right?

Think again.

As GamesIndustry.biz‘s Rob Fahey (@RobFahey) astutely points out in this excellent article, the value you gain in exposing your work to more people and the potential to build longer term fans arguably out-weighs the short-term loss of revenue.

Read and absorb.

 
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